Your business.
Your rules.
Your AI.
Nixer designs and builds custom AI agents that take the repetitive work off your team, and backs them with websites and apps that convert. No jargon, no dev team required, wherever in the world you are.
An agent that does the review work, so your advisers don't have to.
A regulated Irish mortgage and lending firm now runs every client statement through a Nixer-built agent, on a daily schedule, with no one needing to remember to press go. It checks the same 12 AML flag categories a compliance reviewer works through by hand and hands every flag to a qualified adviser. It flags. It never decides.
What we build, and where to start.
Every engagement starts with a conversation about where you are, and ends with something working in the real world.
Custom AI Agents
An agent designed around how your business really works: the paperwork, the follow-ups, the checks and the questions your team repeats every day. Built, tested and handed over running.
- Review, triage and admin agents for regulated and service businesses
- Connected to the tools you already use
- Human decision-makers stay in charge
Websites & App Builds
Fast, modern websites and web apps built to convert, and built AI-ready from day one so an agent can plug straight in.
- Business websites & landing pages
- Web apps, portals & e-commerce
- Rebuilds of tired WordPress sites
AI Assessment for €250
One conversation. A clear, tailored report showing where an agent or a build would save you time and money, with practical next steps and no jargon.
- Discovery call with Carl
- Personalised report in less than one working day
- Quick wins you can start this week
Built by Nixer, working in the real world.
Compliance review agent
Daily AML statement review and mortgage document checks for a regulated Irish lending firm. Flags, never decides.
Pharmacy operations agent
An agent to take routine admin off a busy family-run pharmacy team. Currently in build.
In build
Pat O'Brien Safety
An AI operating setup for a Dublin safety training firm: renewals, invoicing, content and CRM workflows, plus a 3D-printed safety product range.
Quote Monster
Turns an evening of Word docs into a fully-costed quote, with SEAI & TAMS grants worked out, in minutes.
Pergola Ireland
Premium pergolas and glass rooms, presented the way premium work deserves.
Breen's Golf Society
A live Stableford scoreboard, handicaps and Revolut payments for a golf society, in your pocket.
The quick answers.
What is Nixer?
Nixer is an AI-first agency that builds websites, apps and AI agents for small and medium businesses worldwide. It is run by Carl Coates and based in Ireland.
What does Nixer build?
Custom AI agents built around how a business works, modern websites and web apps, a paid AI Readiness Assessment to find where AI fits, a guided course for building your own agent, and a ready-made AI voice receptionist (Nixer Intelligence).
How do I get started?
Book an AI Readiness Assessment (€250): one conversation with Carl and a personalised report within one working day. Booking is free and done through Calendly.
Where is Nixer based, and who does it work with?
Ireland, working with clients worldwide. Most are owner-run trades, service and professional businesses, plus regulated firms such as Irish lenders.
Find out exactly where AI can help, in plain English.
Most businesses don't need "more AI", they need the right three things done in the right order. The assessment finds them.
One conversation
A real chat with Carl about how your business actually runs, where the hours go, where the leads leak.
Your AI Readiness Report
A personalised, jargon-free report in less than one working day, scored out of 10, pain points ranked, quick wins flagged.
Practical next steps
Free tools you can set up this week, and the bigger moves worth building, with us or without us.
“I went into the call with Carl thinking his AI readiness report wouldn't apply to us. We already build and automate with AI constantly, so I figured the assessment would tell me things I already knew. I was wrong within the first few minutes. The chat with Carl was quick and genuinely enjoyable, and I had a lot to sit with before the report even arrived. Then the report landed, and the depth of it was on another level, far beyond what I expected. It made me question how and why I operate the way I do, and gave me real ideas for changing habits I didn't even realise were holding me back. I can't recommend his AI readiness assessment enough, it genuinely changed the way I think and work.”
Build your own AI agent. No code. No dev team.
A step-by-step course for business owners who want to put AI to work themselves, in 2–3 hours, start to finish.
- One-to-one guidance from Carl
- The full 8-module course
- Ready-to-use prompts and tips for your business
- Real examples + future updates
Nixer Intelligence: win the jobs you miss while you're on the tools.
An AI voice receptionist built for trades. Your phone rings first, every time, Nixer only steps in on the calls you'd have missed anyway, answering in your business's name and booking the work straight into your diary.
Answers in your name
A natural Irish voice greets the caller in your business's name, understands what they need, and never sounds like a robot.
Books the job
It doesn't just take a message, it books the work into your calendar, live, while the customer is still on the line.
Full transcript, every call
The caller's name, number, request and booked time land in your inbox, with a full transcript of exactly what was said.
Spots emergencies
It flags urgent jobs as high priority and can alert you straight away, so you can ring back fast when it matters.
Filters the work
Tell it which jobs to book, which to politely decline, and which to just take a message for. You stay in control.
Works 24/7
Out-of-hours callers get looked after and booked in instead of hitting voicemail, and calling a competitor.
Does it replace my business phone number?
No. Your number stays exactly as it is and rings as normal. Nixer only picks up the calls you'd have missed anyway, when you're up a ladder, under a sink, or on another job.
What if a caller has a strong accent or talks fast?
It's built for everyday phone conversation, not a script. If it ever genuinely can't follow what's needed, it takes a clear message and flags it for you rather than guessing, so nothing gets lost.
How does it fit with how I already take bookings?
It books straight into a diary and emails you the caller's name, number, request and booked time with a full transcript. Setup is tailored to however you currently run your bookings, not a one-size-fits-all box.
What happens with an emergency call, like no heat or a leak?
It's told what counts as urgent for your trade, flags those calls as high priority, and can alert you straight away so you can ring back fast.
What does it cost?
Pricing starts from €49/month. The platform page has the full breakdown, usage is based on call minutes, so it scales with how busy you are.
Real integrations, running in production.
Not a logo wall, every one of these is wired into work we've shipped. Your agent lives in the tools you already use.
Real people building real things.
Honest conversations and straight-talking writing about side hustles, small business and putting AI to work.
The Nixer Podcast
Usually built on the side of a proper job. Always worth the listen.
Garreth O'Sullivan, DockHive
Garreth O'Sullivan, Founder and Managing Director of DockHive, Ireland's network of portable phone-charger rental stations in pubs, hotels and gyms.
Niall Walsh, Soul Form Furniture
One Piece, One Story. The maker behind Soul Form Furniture on why every piece carries its own story.
Caolán Ward, Half Decent Gear
Serious Goals, No Serious Chat. Caolán Ward's Half Decent journey.
Kyran O'Mahoney, Nexus Inclusion
Accessibility AI and the European Accessibility Act, with the founder of Nexus Inclusion.
The Nixer Blog
Notes from the trenches, no theory, no fluff.
I sat down with two businesses this week. Here's what I found.
NIXER BLOGYou don't need to be a techie to build your own AI agent
NIXER BLOGAI is booming, but human skill still matters (and Nixer.me is backing it)
NIXER BLOGThe marketplace is still here, find your Nixer.
Where it all started: skilled people, from painters to PT sessions. Post a skill, find a hand, get the job done. It's how we know small business inside out.
BECAUSE A PINT DOESN'T PAY FOR ITSELF.
Get listed for €12.99 a year.
No commission and no per-lead fees. Create your profile, show off your skills and let local customers find you.
- Sign upPick the membership and create your account.
- Build your listingAdd your skills, photos, area and contact details.
- Get foundCustomers browse the marketplace and get in touch directly.
The agentic future is coming for every business. Yours can be ready first.
One WhatsApp message starts it. Tell us what's eating your week, we'll tell you what AI can take off your plate, and build it if you want us to.